Yerba Madre

Fueling a Regenerative Movement

Website Digital Strategy UI + UX Design Content Strategy Copywriting SEO Backend Development

Yerba Madre (formerly known as Guayaki Yerba Mate) asked Kindred to revamp their digital presence and give customers a way to quickly and seamlessly find their products.

Since Gen Z is their primary audience, the site needed to be mobile-first, easy to use, and packed with engaging content. We built the site on the WordPress platform to enhance their rich community content, and added a snappy store locator to help find your favorite Yerba.

 

The site featured high-key imagery of college life, a calculator to track your own environmental impact, stories from South America (where the product originates), as well as the laid-back lifestyle of Yerba fans.