Tulip

Demystifying Fertility

Core Truth™ Brand Strategy • Marketing Strategy • Consumer Insights • Naming • Brand Identity • Website • Social • Video • Ambassador Strategy • Direct Mail

Tulip Fertility, a new technology platform that connects prospective parents with egg donor clinics, needed a holistic brand experience that was relevant to two very different audiences: parents and third-party fertility organizations.

We immersed ourselves in the third-party fertility industry, interviewing both the medical community and parents. Together with Tulip leadership, we uncovered their Core Truth™ and built a brand platform around self-empowerment.

We developed a name (“Tulip”) that captured the brand’s approachable personality. We then created a modern, friendly, and unexpected look and feel, and a brand voice and messaging that demystified the complexities of the process.

We brought the brand to life through a new website designed for both parents and donors, then amplified the new brand with a strong social presence and an integrated marketing campaign.

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