Title Nine

Female Athletes Redefined

Core Truth™ Brand Strategy • Consumer Insights • Big Idea Concepting • Creative Campaigns • Advertising • Brand Architecture • Product Strategy • Website Design • Ambassadors/Partnerships • Marketing Planning • Copywriting •

Title Nine is the original outdoor performance wear brand for women. But, as competition increased and its customer got older, the brand became tired and dated.

Kindred’s immersive approach led us to identify a new customer, the “Maximizer Mama,” and unlock the brand’s Core Truth with an irreverent, scrappy and athletic personality.

We rolled out the new, relevant positioning through 
a 360 revolutionary rebrand. A modern look and feel and new, bolder messaging was incorporated across 
all touch points.

Swim Campaign

We created an integrated campaign that showcased Title Nine's high-performance, low-drama tops and bottoms that keep up, and stay up. Our campaign showcased the engineering that went into every Title Nine suit, all in the name of helping women avoid common swim mishaps.

We developed a new social and ambassador strategy for Title Nine that showcased women getting after it: whether they’re snowboarding, climbing, or hiking on the backside, Title Nine women are the bosses of the outdoors.

"Part brand strategist, part CMO, part CEO whisperer and fully engaged in our business! That’s what we get from Kindred—agency insight and creative with operator savvy. They are the complete package. You just won’t find anyone better. Period."
Title Nine Founder and CEO

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