Thermos

Bringing Relevancy to an O.G. Brand

Core Truth™ Brand Strategy • Big Idea Concepting • Creative Campaign • Social Advertising • Organic Social • Web Design • Video • Copywriting • Ambassador Strategy

As Thermos’ 120th anniversary approached, the company wanted to celebrate their long history while also highlighting their continued innovation.

Through our Core Truth™ Process, we crafted a narrative that both honors their legacy AND resonates with their Modern Mom audience.

“Care. It’s What We Do.” encapsulated Thermos’ commitment to providing superior technology and lifetime durability, reminding our audience that their products go the extra mile to care for families everywhere.

We developed a bright, bold campaign that celebrates Thermos’ rich history of care and innovation, and rolled it out through a multi-channel approach.

Care Ambassador Program

In today’s world, positive actions often go unnoticed, so we built an ambassador program that spotlights those who make a real difference. We used Thermos’ social media accounts as a platform to amplify the stories of individuals who embody care and service, inspiring everyone to take meaningful action.
"Kindred brought together smart strategy and bold creative to infuse new life into our brand. The team was a truly collaborative partner committed to our success!"
Creative Strategist, Thermos, LLC

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