Kindred collaborated with The North Face to take its marketing collateral in a new direction. Featuring edgy visuals and in-depth editorial storytelling, the collateral connected to the company’s outdoor roots and inspired customers to “get out there”.
The North Face
We Play Different
Using a mix of emotionally charged visuals and content, we focused on the athletes and their stories of the outdoors to create engaging brand materials.
We developed the iconic North Face retail packaging, which combined their bold logo with topographic cues to connect with the outdoors.
