Stasher

Stasher looked to Kindred to help clarify their Core Truth™, develop a clear and consistent messaging platform, and build a Big Idea to help communicate their new positioning.

Kindred conducted qualitative customer insights to understand what made Stasher unique in customers’ minds. Then we developed a brand positioning and Core Truths that were clear and functional, while also connecting to consumers’ bigger environmental aspirations.

Our creative Big Idea told the Stasher’s story in an emotionally resonant way by directly connecting Stasher purchases with ocean health.

Meanwhile, our messaging platform articulated key messages that laddered up to Stasher’s reasons to believe.