BYJU’S is the world’s fastest growing educational technology company. BYJU’S, in partnership with Disney, was preparing to introduce its innovative and complex ed-tech platform in the U.S. Kindred was hired to support the company’s entry into the highly competitive North American market.
BYJU'S Disney
A Whole New Way to Learn
Kindred facilitated consumer insights and leveraged our expertise in the kids market to define and articulate an entirely new learning modality that utilized BYJU’S unique framework of seeing, playing, and learning.
We partnered with global marketing teams at BYJU’S and Disney to bring the brand positioning to life through naming, messaging, video advertising and a packaging system that appealed to parents and kids–and, importantly, would stand out at retail.
