Organic to the Core
When leading organic winemaker Bonterra reached a plateau, they needed solid strategy and breakthrough execution to revitalize and refocus their brand.
To make Bonterra stand out in a crowded category, our strategy had to ring true to their story: a biodynamic farm using sustainable growing practices to tap into nature’s genius at every step in the process.
Using a mix of unexpected visuals and emotionally focused content, we showcased how their sustainable growing practices elevated the quality and flavor of their wine, creating an authentic story that’s perfectly in tune with nature.
Our rebranding helped this organic wine leader grow their sales by 30% in the first year. By the 3rd year of the campaign, Bonterra became America’s favorite organically farmed wine.
