We are Kindred—a brand innovation agency that launches and reinvents companies who are committed to conscious living.

Since 2009, we have been using our unique 'Brand Truth' process to get to the heart of your brand so we can amplify what makes you truly awesome.

Our San Francisco Bay Area-based team partners with you to create the change that you—and the world—need.

The Partners

Monika Rose

Founder, Chief Creative

Marian Kwon

Partner, Chief Strategist

Monika Rose Creative Maven

Monika has spent the last two decades honing a unique blend of strategic and creative thinking that helps business leaders uncover brand truths. She’s successfully led countless brand campaigns, is passionate about women’s markets and thrives on mentoring women in business. She’s a UC Berkeley grad, artist, yogi, pianist and an ongoing student of the intersections between creativity and mindfulness practices in both work and life.

Marian Kwon Strategy Whiz

Marian’s strategic insights stem from a genuine curiosity about people and culture. Her anthropological mindset (along with a BA from Wellesley, an MBA from UCLA, and over 20 years of experience) has helped her build and shape brands for early-stage start-ups and Fortune 500 companies. Having benefited from the wisdom of great mentors throughout her life, she is especially enthusiastic about championing young women in their educations and careers.



  • Business Strategy
  • Brand Positioning
  • Brand Architecture
  • Marketing Strategy
  • Research & Insights


  • Big Idea Development
  • Brand Identity
  • Advertising
  • Packaging
  • Product Development
  • Naming


  • Integrated Campaigns
  • Web Development
  • Digital Strategy
  • Social Strategy
  • Content, Video
  • Ambassador Strategy