Make a Clean Break from Takeout
Sunbasket, the leading subscription meal delivery service, hired Kindred to help launch its new “Fresh & Ready” product line in an increasingly crowded market. The team needed a clear and differentiated message for a new audience—a younger, more urban consumer in search of healthy convenience.
Kindred developed a strategy that was rooted in consumer insights, capitalized on the strengths of the brand, and differentiated Sunbasket from the competitors.
Our integrated marketing campaign boldly captured Sunbasket’s distinctive, quirky brand personality and visually prioritized the yumminess of the food, delivering on the idea of “ready-to-eat meals from award-winning chefs” across multiple touchpoints.
Our integrated marketing campaign helped the program beat initial sales projections, while Sunbasket’s C-suite credits Kindred’s creative leadership and strategy as essential to the product’s successful launch.
"In the crowded space of meal delivery, Kindred helped Sunbasket stand out with a smart, bold, and elevated campaign rooted in exceptional creative strategy and concepting. I cannot recommend the agency more. "